Iran is indeed among the most attractive and high potential markets of the world. But doing business in Iran is not that easy. It takes a lot of effort for foreign businesses to understand the eco-cultural climate of the country in order to unfold its…

Inspired by Simon Sinek's Golden Circle, in my talk and the I presented how to build a Golden Brand for startups and other organizations. The following slides includes parts of the talk. I have added some orange boxes and notes to describe the illustrations. The…

In the past month my colleague Yasaman Dadfar and I did our usual seasonal startup ecosystem review for Iran at SWPars Ventures which led to this article. This article refers to the current startup situation of Iran, nearly 2 months before the 2017 presidential elections.…

Inspired by Simon Sinek's Golden Circle, in my talk and the I presented how to build a Golden Brand for startups and other organizations. The following slides includes parts of the talk. I have added some orange boxes and notes to describe the illustrations. The…

There is a new trend which has been growing for more than 3 year now in Iran's economy. It seems like every organization within Iran is trying to support manufacturers and service providers inside Iran. But how? my suggestion is via having a better "Made…

In this article Reza argues that the vast majority of online business audience are no fools anymore. The article also provides understanding of your audience experience through AIDA(OR) platform and introduces three important paradigm shifts in marketing: From Sales Campaigns to Movements, From Sales People…

If you ask any corporate c-executive or high end consultant "what drives a business?", chances are the answers you get have all one word in common: "information". But now that there are huge information sharing tools like creative commons, wikipedia, and basically the whole internet,…

Develop the ability to substantially ideate, describe, evaluate and discuss a business model using the Business Model Canvas.

Here is my LinkedIn article for Persian readers on how to make mutually possible for organizations