March 14, 2018

Change Management Tool: Reza Ghiabi’s 8 Tools to Create Change and Manage it

The following 8 change management tool s will help you to rethink tools in a more structured way. We are all changing, whether we refuse, tolerate or embrace it. —Reza Ghiabi Getting closer to Norouz—the Persian New Year, got me thinking about what is your strategy…
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December 25, 2017

How Adventurers and Entrepreneurs Dance: The Story of Tehran Travel Show

Adventurers and entrepreneurs experience the same journey! What would be the outcome of an entrepreneur and a Guinness record holder adventurer? Fun, hard work, and impact. I’m writing this article because we have just finished organizing the first but not the last Tehran Travel Show event…
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September 5, 2017

Doing Business in IRAN? Here are 7 Things You Need to Know

Iran is indeed among the most attractive and high potential markets of the world. But doing business in Iran is not that easy. It takes a lot of effort for foreign businesses to understand the eco-cultural climate of the country in order to unfold its…
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June 8, 2017

SWOT Analysis of Iran Startup Ecosystem

Inspired by Simon Sinek's Golden Circle, in my talk and the I presented how to build a Golden Brand for startups and other organizations. The following slides includes parts of the talk. I have added some orange boxes and notes to describe the illustrations. The…
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May 8, 2017

Iran Startup Ecosystem is Changing the Dynamics of The Country’s Economy

In the past month, my colleague Yasaman Dadfar and I did our usual seasonal Iran startup ecosystem review at SWPars Ventures which led to this article. This article refers to the current startup situation of Iran, nearly 2 months before the 2017 presidential elections. According…
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October 17, 2016

Iran Startup Ecosystem Map

Inspired by Simon Sinek's Golden Circle, in my talk and the I presented how to build a Golden Brand for startups and other organizations. The following slides includes parts of the talk. I have added some orange boxes and notes to describe the illustrations. The…
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June 15, 2015

With the Help of Golden Circle, Build a Golden Brand

In this presentation, Reza Ghiabi illustrated how to build a Golden Brand for startups and other organizations using Simon Sinek's Start with Why idea.
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March 29, 2016

Why & How to Make a Better “Made in Iran” Brand

There is a new trend which has been growing for more than 3 year now in Iran's economy. It seems like every organization within Iran is trying to support manufacturers and service providers inside Iran. But how? my suggestion is via having a better "Made…
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December 11, 2015

X The Unknown: My TEDx Story

If you ask any TEDx organizer what is your TEDx story, you’ll get an answer that amazes you. It is now more than six years that TED—a conference with the mission of sharing “Ideas Worth Spreading,” launched one of the world’s most successful programs called TEDx.…
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September 7, 2015

Here is How to Sell: Don’t!

In this article Reza argues that the vast majority of online business audience are no fools anymore. The article also provides understanding of your audience experience through AIDA(OR) platform and introduces three important paradigm shifts in marketing: From Sales Campaigns to Movements, From Sales People…
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August 16, 2015

Information is Power? Not Anymore! But Knowledge Is.

If you ask any corporate c-executive or high end consultant "what drives a business?", chances are the answers you get have all one word in common: "information". But now that there are huge information sharing tools like creative commons, wikipedia, and basically the whole internet,…
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July 18, 2015

Business Model Canvas —and How to Use it Properly

Develop the ability to substantially ideate, describe, evaluate and discuss a business model using the Business Model Canvas.
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