April 26, 2020

Do You Know What You Are Selling, Really?

If I were to ask you what you are selling, you’d reply immediately with the name of your products, services, or perhaps your ideas. Yet according to Forbes, three top reasons why 8 out of 10 business fail, are “not being in touch with customers,” “lack of…
Read More
August 21, 2019

There Are No Shortcuts in life, Deal with it!

From success to marriage, we are in a constant search for shortcuts. We are in praise of those who made it fast. This craving can be an internation danger!
Read More
September 10, 2018

Embracing the Unknown: From the House to The HUS Institute

The optimum reaction to an unknown phenomenon is not always avoid it or even analyze it. It's sometimes about embracing it.
Read More
August 16, 2018

Oppmakr Breakfast Event: The Art of Survival for Iranian Companies

Giving the latest changes in economic perspective in terms of sanctions and Iran's currency devauation, we decided to talk about "The Art of Survival".
Read More
December 25, 2017

How Adventurers and Entrepreneurs Dance: The Story of Tehran Travel Show

Adventurers and entrepreneurs experience the same journey! What would be the outcome of an entrepreneur and a Guinness record holder adventurer? Fun, hard work, and impact. I’m writing this article because we have just finished organizing the first but not the last Tehran Travel Show event…
Read More
September 5, 2017

Doing Business in IRAN? Here are 7 Things You Need to Know

Iran is indeed among the most attractive and high potential markets of the world. But doing business in Iran is not that easy. It takes a lot of effort for foreign businesses to understand the eco-cultural climate of the country in order to unfold its…
Read More
June 8, 2017

SWOT Analysis of Iran Startup Ecosystem

Inspired by Simon Sinek's Golden Circle, in my talk and the I presented how to build a Golden Brand for startups and other organizations. The following slides includes parts of the talk. I have added some orange boxes and notes to describe the illustrations. The…
Read More
May 8, 2017

Iran Startup Ecosystem is Changing the Dynamics of The Country’s Economy

In the past month, my colleague Yasaman Dadfar and I did our usual seasonal Iran startup ecosystem review at SWPars Ventures which led to this article. This article refers to the current startup situation of Iran, nearly 2 months before the 2017 presidential elections. According…
Read More
October 17, 2016

Iran Startup Ecosystem Map

Inspired by Simon Sinek's Golden Circle, in my talk and the I presented how to build a Golden Brand for startups and other organizations. The following slides includes parts of the talk. I have added some orange boxes and notes to describe the illustrations. The…
Read More
September 7, 2015

Here is How to Sell: Don’t!

In this article Reza argues that the vast majority of online business audience are no fools anymore. The article also provides understanding of your audience experience through AIDA(OR) platform and introduces three important paradigm shifts in marketing: From Sales Campaigns to Movements, From Sales People…
Read More
July 18, 2015

Business Model Canvas —and How to Use it Properly

Develop the ability to substantially ideate, describe, evaluate and discuss a business model using the Business Model Canvas.
Read More
April 1, 2015

Motivations Of A Founder: Why Entrepreneurs Start Their Own Business?

Motivations of a founder? What is the true motivation behind entrepreneurial activities? Is it just passion? Of course not!
Read More