Why & How to Make a Better “Made in Iran” Brand

Made in Iran

There is a new trend which has been growing for more than 3 year now in Iran’s economy. It seems like every organization within Iran is trying to support manufacturers and service providers inside Iran. But how? my suggestion is via having a better “Made in Iran” brand.

Here is How to Sell: Don’t!

Here is How to Sell: Don't!

In this article Reza argues that the vast majority of online business audience are no fools anymore. The article also provides understanding of your audience experience through AIDA(OR) platform and introduces three important paradigm shifts in marketing: From Sales Campaigns to Movements, From Sales People to Thought Leaders, From Costumers to Loyal Followers.

Information is Power? Not Anymore! But Knowledge Is.

If you ask any corporate c-executive or high end consultant “what drives a business?”, chances are the answers you get have all one word in common: “information”. But now that there are huge information sharing tools like creative commons, wikipedia, and basically the whole internet, information is not power anymore, knowledge is.