If I were to ask you what you are selling, you’d reply immediately with the name of your products, services, or perhaps your ideas. Yet according to Forbes, three top reasons why 8 out of 10 business fail, are “not being in touch with customers,” “lack of…
The word-wide COVID-19 situation ignited this article. Right after the first waves of its news, we at the Oppmakr Institutecreated a war room for our partners and clients to respond to the imminent crisis. I have always been a fan of pragmatism, which required me to…
The following 8 change management tool s will help you to rethink tools in a more structured way. We are all changing, whether we refuse, tolerate or embrace it. —Reza Ghiabi Getting closer to Norouz—the Persian New Year, got me thinking about what is your strategy…
Iran is indeed among the most attractive and high potential markets of the world. But doing business in Iran is not that easy. It takes a lot of effort for foreign businesses to understand the eco-cultural climate of the country in order to unfold its…
In this presentation, Reza Ghiabi illustrated how to build a Golden Brand for startups and other organizations using Simon Sinek's Start with Why idea.
There is a new trend which has been growing for more than 3 year now in Iran's economy. It seems like every organization within Iran is trying to support manufacturers and service providers inside Iran. But how? my suggestion is via having a better "Made…
Taking our company to the next level for its 2019 edition we have faced some serious organizational culture challenges that lead us to a system reboot. This had me rethink the two companies that look like they are having the same challenges on a much…
In this article Reza argues that the vast majority of online business audience are no fools anymore. The article also provides understanding of your audience experience through AIDA(OR) platform and introduces three important paradigm shifts in marketing: From Sales Campaigns to Movements, From Sales People…
If you ask any corporate c-executive or high end consultant "what drives a business?", chances are the answers you get have all one word in common: "information". But now that there are huge information sharing tools like creative commons, wikipedia, and basically the whole internet,…