May 2, 2020

Leadership Versus Management – Which One Is Better?

We are in a time that leadership sells and management sucks. But in reality, Management and Leadership are two roles that can fit in one person.
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April 26, 2020

Do You Know What You Are Selling, Really?

If I were to ask you what you are selling, you’d reply immediately with the name of your products, services, or perhaps your ideas. Yet according to Forbes, three top reasons why 8 out of 10 business fail, are “not being in touch with customers,” “lack of…
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April 21, 2020

Why You Shouldn’t Protect Your Business Model in Times of Crisis

The word-wide COVID-19 situation ignited this article. Right after the first waves of its news, we at the Oppmakr Institutecreated a war room for our partners and clients to respond to the imminent crisis. I have always been a fan of pragmatism, which required me to…
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February 18, 2019

Fixing Organizational Culture with a System Reboot

Taking our company to the next level for its 2019 edition we have faced some serious organizational culture challenges that lead us to a system reboot. This had me rethink the two companies that look like they are having the same challenges on a much…
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August 16, 2018

Oppmakr Breakfast Event: The Art of Survival for Iranian Companies

Giving the latest changes in economic perspective in terms of sanctions and Iran's currency devauation, we decided to talk about "The Art of Survival".
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May 20, 2018

Understanding The Games We Play – Strategic Mindset

We are all playing games as individuals, organizations or even nations. Leveraging Game Theory mindset, this article provides you with a strategic tool to clearly understand the games you are playing and what is the possible outcome you should expect.
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March 14, 2018

Change Management Tool: Reza Ghiabi’s 8 Tools to Create Change and Manage it

The following 8 change management tool s will help you to rethink tools in a more structured way. We are all changing, whether we refuse, tolerate or embrace it. —Reza Ghiabi Getting closer to Norouz—the Persian New Year, got me thinking about what is your strategy…
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September 5, 2017

Doing Business in IRAN? Here are 7 Things You Need to Know

Iran is indeed among the most attractive and high potential markets of the world. But doing business in Iran is not that easy. It takes a lot of effort for foreign businesses to understand the eco-cultural climate of the country in order to unfold its…
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June 15, 2015

With the Help of Golden Circle, Build a Golden Brand

In this presentation, Reza Ghiabi illustrated how to build a Golden Brand for startups and other organizations using Simon Sinek's Start with Why idea.
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March 29, 2016

Why & How to Make a Better “Made in Iran” Brand

There is a new trend which has been growing for more than 3 year now in Iran's economy. It seems like every organization within Iran is trying to support manufacturers and service providers inside Iran. But how? my suggestion is via having a better "Made…
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September 7, 2015

Here is How to Sell: Don’t!

In this article Reza argues that the vast majority of online business audience are no fools anymore. The article also provides understanding of your audience experience through AIDA(OR) platform and introduces three important paradigm shifts in marketing: From Sales Campaigns to Movements, From Sales People…
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August 16, 2015

Information is Power? Not Anymore! But Knowledge Is.

If you ask any corporate c-executive or high end consultant "what drives a business?", chances are the answers you get have all one word in common: "information". But now that there are huge information sharing tools like creative commons, wikipedia, and basically the whole internet,…
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