Here is How to Sell: Don’t!
In this article Reza argues that the vast majority of online business audience are no fools anymore. The article also provides understanding of your audience experience through AIDA(OR) platform and introduces three important paradigm shifts in marketing: From Sales Campaigns to Movements, From Sales People to Thought Leaders, From Costumers to Loyal Followers.
Business Model Canvas —and How to Use it Properly
Develop the ability to substantially ideate, describe, evaluate and discuss a business model using the Business Model Canvas.
Motivations Of A Founder: Why Entrepreneurs Start Their Own Business?
Motivations of a founder? What is the true motivation behind entrepreneurial activities? Is it just passion? Of course not!
Maslow ‘s Hierarchy of Needs, in Reverse
Maslow’s hierarchy of needs was helpful in 20th Century management but needs shouldn’t effect our vision when doing creative work. The most creative people prefer to minimize satisfying their basic “needs” in order to focus on their “wants”.
