Here is How to Sell: Don’t!
September 7, 2015

Here is How to Sell: Don’t!

In this article Reza argues that the vast majority of online business audience are no fools anymore. The article also provides understanding of your audience experience through AIDA(OR) platform and introduces three important paradigm shifts in marketing: From Sales Campaigns to Movements, From Sales People…
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Information is Power? Not Anymore! But Knowledge Is.
August 16, 2015

Information is Power? Not Anymore! But Knowledge Is.

If you ask any corporate c-executive or high end consultant "what drives a business?", chances are the answers you get have all one word in common: "information". But now that there are huge information sharing tools like creative commons, wikipedia, and basically the whole internet,…
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With the Help of Golden Circle, Build a Golden Brand
June 15, 2015

With the Help of Golden Circle, Build a Golden Brand

In this presentation, Reza Ghiabi illustrated how to build a Golden Brand for startups and other organizations using Simon Sinek's Start with Why idea.
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Effective Team Members Should Never Forget These 5 Habits
January 19, 2015

Effective Team Members Should Never Forget These 5 Habits

If you want to do something (anything) more quickly, cost-efficient, effective and joyful, do it with the right team. But how?
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