Do You Know What You Are Selling, Really?

Do You Know What You Are Selling, Really?

If I were to ask you what you are selling, you’d reply immediately with the name of your products, services, or perhaps your ideas. Yet according to Forbes, three top reasons why 8 out of 10 business fail, are “not being in touch with customers,” “lack of differentiation” and “failure to communicate value proposition” which all falls […]

Why You Shouldn’t Protect Your Business Model in Times of Crisis

Crisis / Photo by Markus Winkler on Unsplash

The word-wide COVID-19 situation ignited this article. Right after the first waves of its news, we at the Oppmakr Institutecreated a war room for our partners and clients to respond to the imminent crisis. I have always been a fan of pragmatism, which required me to experience what I’m sharing in our war room before writing […]

Fixing Organizational Culture with a System Reboot

Fixing Organizational Culture with a System Reboot

Taking our company to the next level for its 2019 edition we have faced some serious organizational culture challenges that lead us to a system reboot. This had me rethink the two companies that look like they are having the same challenges on a much higher scale: Uber and Microsoft. Their recent activities show that […]

Understanding The Games We Play – Strategic Mindset


We are all playing games as individuals, organizations or even nations. Leveraging Game Theory mindset, this article provides you with a strategic tool to clearly understand the games you are playing and what is the possible outcome you should expect.

Change Management Tool: Reza Ghiabi’s 8 Tools to Create Change and Manage it

Change Management Tool: Reza Ghiabi's 8 Tools to Create Change and Manage it

The following 8 change management tool s will help you to rethink tools in a more structured way. We are all changing, whether we refuse, tolerate or embrace it. —Reza Ghiabi Getting closer to Norouz—the Persian New Year, got me thinking about what is your strategy towards change? Well, I guess It’s simple, you can either […]

Doing Business in IRAN? Here are 7 Things You Need to Know

7 Things you Need to Know Before Doing Business in Iran

Iran is indeed among the most attractive and high potential markets of the world. But doing business in Iran is not that easy. It takes a lot of effort for foreign businesses to understand the eco-cultural climate of the country in order to unfold its unlimited opportunities.