Do You Know What You Are Selling, Really?

Do You Know What You Are Selling, Really?

If I were to ask you what you are selling, you’d reply immediately with the name of your products, services, or perhaps your ideas. Yet according to Forbes, three top reasons why 8 out of 10 business fail, are “not being in touch with customers,” “lack of differentiation” and “failure to communicate value proposition” which all falls […]

Why You Shouldn’t Protect Your Business Model in Times of Crisis

Crisis / Photo by Markus Winkler on Unsplash

The word-wide COVID-19 situation ignited this article. Right after the first waves of its news, we at the Oppmakr Institutecreated a war room for our partners and clients to respond to the imminent crisis. I have always been a fan of pragmatism, which required me to experience what I’m sharing in our war room before writing […]

Fixing Organizational Culture with a System Reboot

Fixing Organizational Culture with a System Reboot

Taking our company to the next level for its 2019 edition we have faced some serious organizational culture challenges that lead us to a system reboot. This had me rethink the two companies that look like they are having the same challenges on a much higher scale: Uber and Microsoft. Their recent activities show that […]

Understanding The Games We Play – Strategic Mindset

Understanding-The-Games-We-Play---Strategic-Mindset-_-Reza-Ghiabi

We are all playing games as individuals, organizations or even nations. Leveraging Game Theory mindset, this article provides you with a strategic tool to clearly understand the games you are playing and what is the possible outcome you should expect.